digital marketing

Why every business needs a full-funnel marketing strategy

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. Intro You could say that marketing has a plit personality. On one side is traditional brand building, driven by TV ads and other broad-reach vehicles. Many old-guard marketers who have risen through the ranks excel at this. The other …

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2023 digital marketing trends to take advantage of now

Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smar businesses are looking for the last trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your business. 1. The metaverse The metaverse is one of the …

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