Following the previous publication about DACH business culture, in this report, we will share customer behaviors. Thanks to centuries-long shared history and the dominance of the German-speaking community, three countries have similar customer behaviours, distribution channels and changing factors. 1. Customer behaviors in general Firstly, DACH customers generally place a high value on product and …
Introduction After the research of British business culture, I further my curiosity in another leading business region in Europe: DACH region. Fortunately, this time, I have a chance to collaborate with two Vietnamese young professionals who live and work in Germany. The first one is Tram Nguyen, a data analyst in the energy and EV …
Following the previous writing about digital marketing job experience outside Vietnam, I would like to share another viewpoint of the UK market with some features. It is a challenging task to sketch out UK traits in around a 1000-word reflection, especially when I have been limited to varied industries and EU territories in the last …
Summer 2023 is a busy and different period for me. I have participated in a few more diversified digital marketing projects outside Norwich. This year also marks my 2+ years working full time, 4th years living in the UK, almost 10 year after my first undergraduate 2012 . I would like to note some work …