Observation & Reflection

Why every business needs a full-funnel marketing strategy

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing...

[US-Global] Elon Musk defends Twitter layoffs, saying staff given three months’ pay

New owner says company is losing $4m a day as he tries to reassure advertisers...

[GB] Kwasi Kwarteng’s mini-budget: key points at a glance

Source: Guardian The chancellor has delivered his mini-budget – here are the main points, with...

[GB] September 2022 fiscal statement: A summary

On 23rd September 2022, the Chancellor, Kwaisi Kwarteng, gave a fiscal statement to Parliament. The...

New trend: Long attention spans for long-form videos

Royal Zeithoune oversees Youtube’s culture and trends team for Europe, the Middle East, and Africa...