Observation & Reflection
Why every business needs a full-funnel marketing strategy
Kate N.9 December 2022
Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing...
[US-Global] Elon Musk defends Twitter layoffs, saying staff given three months’ pay
Kate N.5 November 2022
New owner says company is losing $4m a day as he tries to reassure advertisers...
[GB] Kwasi Kwarteng’s mini-budget: key points at a glance
Kate N.10 October 2022
Source: Guardian The chancellor has delivered his mini-budget – here are the main points, with...
[GB] September 2022 fiscal statement: A summary
Kate N.1 October 2022
On 23rd September 2022, the Chancellor, Kwaisi Kwarteng, gave a fiscal statement to Parliament. The...
New trend: Long attention spans for long-form videos
Kate N.11 September 2022
Royal Zeithoune oversees Youtube’s culture and trends team for Europe, the Middle East, and Africa...
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