Off-page SEO refers to actions taken elsewhere on the web that still has an impact on your own website and its visibility. The logic behind this is that the more your website is referred to by other sites, the more trustworthy and high quality your content must be. Also, if you own social media channels and are featured on listings pages such Google My Business, then it can show to search engines that your business is active.
In a word, the objective os off-site SEO is to verify your authoritativeness, trustworthiness and relevance/expertise
There are five off-site SEO techniques that make up off-page SEO activity:
- backlinking
- social media
- listing profiles
- guest blogging
- bookmarking
An useful explanation about off-page SEO I found out can be seen here
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