Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. Intro You could say that marketing has a plit personality. On one side is traditional brand building, driven by TV ads and other broad-reach vehicles. Many old-guard marketers who have risen through the ranks excel at this. The other …
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Introduction The model was developed nearly two decades ago by Prosci founder Jeff Hiatt after studying the change patterns of more than 700 organizations (Prosci). The word ADKAR is an acronym for the five outcomes an individual needs to experience for a change to be successful: Awareness, Desire, Knowledge, Ability, and Reinforcement. If the 7-S framework by …
Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smar businesses are looking for the last trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your business. 1. The metaverse The metaverse is one of the …
2023 digital marketing trends to take advantage of now Read More »
In the previous note, we go through drives for changes. In this one, I collect popular reasons why staff and even managers tend to resist change more frequently. Change management is all about people issues. If staff doesn’t obtain the change mission and receive enough support, conflicts or lack of engagement hinder the project delivery …
New owner says company is losing $4m a day as he tries to reassure advertisers over content moderation. Elon Musk has defended the mass layoffs at Twitter by syaing axed employees received a three-month payment from the company, which is losing more than $4m a day. The company began widespread staff cuts around the world …
[US-Global] Elon Musk defends Twitter layoffs, saying staff given three months’ pay Read More »
Digital transformation – or called change in this note – is implicit in innovation, inspiration, and the future. Any digital change aims to reduce time to market and cut costs and time of operation. It is expected to improve solution quality when more data is recorded and tracked. More important, in the research of Didier …