Following the previous publication about DACH business culture, in this report, we will share customer behaviors. Thanks to centuries-long shared history and the dominance of the German-speaking community, three countries have similar customer behaviours, distribution channels and changing factors. 1. Customer behaviors in general Firstly, DACH customers generally place a high value on product and …
Introduction After the research of British business culture, I further my curiosity in another leading business region in Europe: DACH region. Fortunately, this time, I have a chance to collaborate with two Vietnamese young professionals who live and work in Germany. The first one is Tram Nguyen, a data analyst in the energy and EV …
Following the previous writing about digital marketing job experience outside Vietnam, I would like to share another viewpoint of the UK market with some features. It is a challenging task to sketch out UK traits in around a 1000-word reflection, especially when I have been limited to varied industries and EU territories in the last …
Summer 2023 is a busy and different period for me. I have participated in a few more diversified digital marketing projects outside Norwich. This year also marks my 2+ years working full time, 4th years living in the UK, almost 10 year after my first undergraduate 2012 . I would like to note some work …
First coined in the book The Digital Economy: Promise and Peril in the Age of Networked Intelligence (1995) by Don Tapscott, its content and definition continue to evolve alongside technological advancements. In the beginning, the digital economy was called the Internet economy, or the web economy due to its reliance on internet connectivity. Later, researchers and business …
Hi everyone, I am Kate, marketing & development consultant at Arcus capital – a holding company in Norwich. I originally come from an Asian emerging market – Vietnam – where I mainly worked in event/ licensed reality show TV production house & digital marketing that offered marketing services towards both SMEs & big corps; domestic & …