The last two years affected by the pandemic may have negatively impacted a lot of industries, but it helped SaaS trends get a boost on the market. In Vietnam, SaaS is still at the beginning when I left in the late 2019. It’s New but amazing tool to standardize business process. However, when every 11-staff …
The end of year is a good time to review performance & anticipiate trends for next year. In this series of trend notes, under digital marketing category, I will continue noting the emerging and influential digital marketing trends in 2023, mainly just selective copies from big platforms/ influentials. Bear in mind that trend is a …
Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. Intro You could say that marketing has a plit personality. On one side is traditional brand building, driven by TV ads and other broad-reach vehicles. Many old-guard marketers who have risen through the ranks excel at this. The other …
Why every business needs a full-funnel marketing strategy Read More »