Month: September 2022

New trend: Long attention spans for long-form videos

By / 11 March 2023

Royal Zeithoune oversees Youtube’s culture and trends team for Europe, the Middle East, and Africa. Earnes Pettie leads global research for Youtube’s Culture and Trends Insights team. A football match lasts 90 minutes. But the build-up and post-match analyss can last for hours – or even days – with supporters, such as this group of …

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[1/4] Change management model: 7S Framework by McKinsey

By / 11 March 2023

Change management models are concepts, theories, and methodologies that provide an in-depth approach to organisational change. They provide a guide to deliver changes, navigate the transformation process, and embed change into daily operations. Any change is all about people, people’s behavior, and business process, each model focuses on different lenses of change approaches and analysis. …

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