Month: June 2022

Affiliate marketing overview

By / 11 March 2023
affiliate-marketing-definition

This writing is a part of digital marketing notes that I summarize myself during my own work as digital transformation. During that journey, I find out that lots of SMEs manager/ founder lack foundation of online marketing. Therefore, this series emerges. It offers  non-specialist an overview but details enough for performance management/ ROI. You can …

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What is performance marketing?

By / 4 September 2022

A short and thoroughly updated understanding of digital marketing, particularly performance marketing that benefits all size business. This note series targets middle management level and upper who do not possess practical experience and understanding of digital marketing.